How to get rid of of stretch marks

Stretch marks can be a real pain. That one big obstacle between wearing short-shorts and wearing leggings. What I used to reduce the marks were very simple. I used Palmers coco butter on my new red stretch marks and my old ones that I've had for several years. Although the new ones faded away, the old ones were left unchanged. I applied it on once a day. The great thing is that if you eliminate the red marks then they don't turn into white ones which are much harder to get rid of. Tanning doesn't help much, but does camouflage the marks a little bit. Didn't eliminate any lines. I've tried other brands of lotion with vitamin E and none has reduced the long lasting marks. I'm going to try using Vicks vapor rub soon and will tell you the results :)